Every veterinary practice and Veterinarian has a distinct “personality” that influences its clientèle and their pets. From the first call for an appointment, to the contact with receptionists, technicians and doctors, personal impressions are made that influence the way the client anticipates their dog’s treatment.
If the reception staff appears relaxed and friendly, and greets clients warmly, taking a moment to explain the forthcoming treatment, clients tend to relax.
On the other hand, when the staff appears rushed and harried, or cool and officious, clients tend to respond in kind.
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While observing the socio-emotional ambiance of hundreds of veterinary practices, researchers have also noted its effects on clients’ dogs. When the Veterinarian and their staff has a positive attitude, the pets tend to relax.
Conversely, when the staff projects a harried, or worried attitude, clients and dogs appear tense.
Whether this tension erupts into problems on the treatment table or on the next visit depends on the dog’s ability to adapt to the stress involved. In other words, the general mood of a veterinary practice can profoundly affect the behavior of dogs under treatment.
When an owner purchases a pup or adult dog, the Veterinarian is usually the first professional consulted. This affords a prime opportunity to educate clients about the owner’s role in preventing or correcting behavior problems, as well as matters of physical health. Many veterinary practitioners now offer “puppy kindergarten classes,” which bring several owner families and pups together for 6 weekly meetings at the clinic. During these meetings, pups are given the chance to socialize with other dogs, adults and children. A veterinary staff member, knowledgeable in behavioral development, can discuss emerging problems and offer effective remedial advice.
Special brochures are available to educate dog owners on various aspects of behavior and behavior problems. These brochures address virtually the entire spectrum of behavior problems encountered in dogs from puppy-hood to old age. Some behavior consultants offer telephone consultations to clients who have no personal access to qualified behavioral assistance. An increasing number of veterinarians find that taking a few additional minutes themselves to speak with clients about behavior problems in their dog pays off in increased goodwill, client retention and referrals. This service allows the practitioner to evaluate the problems holistically.
Dog owners rarely mismanage their pets with malicious intent. It is usually due to ignorance of the effects of their own feelings and behavior on the dog. Behavior consultants need not attempt psychotherapy of their human clients, trying to improve self-images and bring about personality changes.
Rather, the pet behavior consultant’s role is to understand the client’s situation, properly diagnose the problem, and then educate the client concerning the diagnosis and treatment program. This counseling function may readily be fulfilled by any clinical veterinarian who takes the time to study and practice it.
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